Premium Living · Spain

A living experience residents genuinely talk about.

— Operations Director, Greystar

+55.6K
Orders placed by residents
77%
Active users on the platform
5/5
User satisfaction score
Operator: Greystar / Be Casa
Portfolio: 4 buildings · Madrid & San Sebastián de los Reyes
Segment: Premium Living
Product: Full Platform
Live since: 2025
Be Casa is Greystar's premium residential brand in Spain, with buildings across the country's main cities, purpose-built for long-term renting. Greystar is one of the world's largest multifamily real estate operators, with over 1.1 million units under management globally. In Spain, Be Casa translates that experience into managed buildings where services, community and operations run as a single system. Smart Point currently operates across four of their buildings in Madrid and San Sebastián de los Reyes.

The Challenge

Consistent at scale. That's the real challenge.

Running a curated living experience across a national portfolio is a fundamentally different problem to running one building well. Each Be Casa property carries a service promise, organised amenities, responsive management, a community feel, and delivering on that consistently means every touchpoint has to work without relying on local improvisation. Coordinating service providers across multiple cities, keeping residents actively engaged after move-in, and giving the central operations team visibility across the full portfolio, all while keeping overheads flat, required a platform built for portfolio operations, not a patchwork of building-by-building tools.

Be Casa common area
Smart Point Digital Portal in a residential lobby

The Solution

All services, all buildings, running as one.

Smart Point rolled out its full platform across the four Be Casa buildings, with Digital Portals in every lobby, Smart Lockers for automated parcel management, and the resident app giving every tenant direct access to services from their phone. Parcels are handled around the clock without staff involvement. Residents can book padel courts through Playtomic directly from Smart Point, access mobility services at rates well below market price, and benefit from Rent-back Rewards, a loyalty programme that lets them reinvest earnings back into the platform. Every service is sourced, managed and operated by Smart Point, so the Be Casa team can focus on what matters most. The building management system integration plugged into existing infrastructure from day one, and a full resident activation program turned new tenants into active platform users from week one.

"Safer deliveries, on-demand services, and a living experience residents genuinely talk about."— Operations Director, Greystar

How it works at Be Casa

Self-service for residents. Full visibility for the team.

Step 01

Resident discovers a service

Via the Smart Point app or the Digital Portal in the lobby, residents discover building services, curated amenities and community offers. Available to every resident, every day, without any staff involvement.

Step 02

Orders instantly

Via the app or the lobby portal, residents browse, select and order directly. Confirmation is automatic. No desk, no waiting, no coordination required.

Step 03

The team sees everything

Live data on service usage, resident engagement and portfolio-wide performance, in one dashboard, across all 22 buildings, in real time.

The Smart Point Approach

Scale

Portfolio-wide, from day one

4 Digital Portals and 4 Smart Lockers deployed across the Be Casa buildings under a single contract. One onboarding playbook. One operations dashboard. The platform runs across every building without adding headcount or local complexity.

Experience

A resident experience built to last

A curated service ecosystem, including padel court bookings via Playtomic, mobility services and home cleaning, managed entirely by Smart Point. Resident activation campaigns keep engagement high well beyond move-in, so residents find value in the platform every day.

Efficiency

Revenue share. Self-financing from day one.

A direct revenue share on every resident service transaction. The more residents engage, the more the portfolio earns. No upfront risk, no fixed cost overhead, the model pays for itself.

The Results

+55.6K
Orders placed across the portfolio
+4,000
Residents signed up and active
77%
Active platform users
5/5
User satisfaction score

What they run on Smart Point

The full platform, built into every Be Casa building.

Be Casa runs Smart Point's complete amenity operating layer, with Digital Portals as the lobby touchpoint, Smart Lockers for fully automated parcel management, and the resident app giving every tenant access to services from their phone. Playtomic lets residents book padel courts directly from the platform. Every service in the catalogue is sourced, managed and operated by Smart Point. The building team sets the standards. Smart Point runs the day-to-day.

Explore the platform →

Modules active at Be Casa

4× Digital Portals4× Smart LockersResident AppOperations DashboardService EcosystemBuilding Management System IntegrationResident Activation ProgramAI Service OnboardingPlaytomic Integration
Smart Point Digital Portal in a luminous residential lobby with people interacting with the screenWoman interacting with Smart Point Digital Portal touchscreen in a corridorTwo people using Smart Point Smart Lockers in a modern environment

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